Domain: Self-custody crypto wallet mobile app tl;dr: Animated Figma Prototype →

Feature kickoff

Once all the core features* were added to the new product, the Linen Wallet App had no barriers to onboard more users. We switched focus from basic usecases support to effective user acquisition and onboarding improvements.

*Core features for any crypto wallet: send and receive assets, buy assets with a card, buy assets via ACH, swap assets, WalletConnect integration, track assets balances, and transactions

Problems to solve

• Existing onboarding screens were useful for the half of audience, but the other half swiped screens in ~400ms; frankly, it’s too fast to expect users will read any text
• Casual users perceived mentioned features as obligatory, there was no need to mention them
• The unique value proposition has not been marketed well enough: Multikey wallet was the reason people prefer Linen Wallet to other products
• A portion of active users was not able to clearly describe the Linen Wallet Multikey solution (yep, some people used and liked something there were not able to describe)
• A large subset of users was not interested in onboarding screens at all

Process

• User research has been skipped as ongoing user research activities and statistics analysis already led to prioritizing this feature to the top of the backlog
• We’ve started with the Figjam draft and ran multiple iterations on text and onboarding flow before switching to the high-fidelity visuals
• Few guerrilla tests performed on two cohorts to improve the onboarding

Final solution details

• Onboarding was dedicated to the unique value proposition, multikey concept explained in simple terms
• Non-linear animations and unique design for each slide have been used to keep users engaged
• Email and Phone number confirmation integrated into the onboarding flow